Privacy Policy

Effective Date: September 30, 2024

At LSArespond ("we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. We provide LSArespond, a SaaS platform for lead management, communication, and customer relationship tools. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website [YourWebsite.com], use our mobile application, or interact with our services (collectively, the "Services").

By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Services. We may update this Privacy Policy from time to time, and the most current version will always be posted here with the "Effective Date" updated. Your continued use of the Services after changes constitutes your acceptance of the revised policy.

If you have any questions about this Privacy Policy, please contact us at hi@lsarespond.com

1. Information We Collect

We collect information to provide, improve, and protect our Services. The types of information we collect fall into the following categories:

Personal Information

From You Directly: When you create an account, sign up for our Services, or contact us, we may collect your name, email address, phone number, billing information, company details, and any other information you voluntarily provide.
From Leads and Contacts: As a user of our platform, you may auto-export or upload or input information about your leads or customers (e.g., names, email addresses, phone numbers, project details). This information is provided by you and stored on our platform to facilitate your use of the Services. We treat this as "Lead Data" and handle it in accordance with this Privacy Policy and your instructions.

Non-Personal Information

Automatically Collected: When you interact with our website or app, we may collect device information (e.g., IP address, browser type, operating system, unique device identifiers), usage data (e.g., pages visited, time spent), and log data.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage, and deliver personalized content. You can manage cookie preferences through your browser settings. For more details, see our Cookie Policy below.

We do not collect sensitive personal information (e.g., health data, financial account numbers) unless you voluntarily provide it in connection with your use of the Services.

2. How We Use Your Information

We use the information we collect to operate, improve, and personalize our Services. Specific uses include:

Providing and maintaining the Services (e.g., sending communications on your behalf, managing leads).
Processing payments and managing your account.
Communicating with you (e.g., service updates, support responses).
Analyzing usage trends to improve our platform.
Preventing fraud, abuse, and ensuring security.
Complying with legal obligations.

For Lead Data, we use it solely to enable your business operations, such as automating texts, emails, or calls to your leads, in accordance with your configurations.

3. Sharing Your Information

We do not sell, resell, or rent your personal information—including any identifiable Lead Data—to third parties for their marketing purposes or any other reason. We are strictly committed to this principle and never engage in the sale or resale of identifiable leads or personal data. However, we may share information as follows:

With Service Providers: We share information with trusted third-party vendors who assist us in operating the Services (e.g., cloud hosting, payment processors, analytics tools like Google Analytics). These providers are contractually obligated to use your information only for the purposes we specify and to protect it.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you beforehand if your personal information will be subject to a different privacy policy.
Legal Requirements: We may disclose information if required by law, such as in response to a subpoena, court order, or government request.

We do not share Lead Data in identifiable form without your explicit consent or as required for your use of the Services.

4. Cookies and Tracking Technologies

Our Services use cookies and similar technologies for functionality, analytics, and advertising. Types include:

Essential Cookies: Necessary for core Services (e.g., authentication).
Analytics Cookies: To understand usage (e.g., Google Analytics).
Marketing Cookies: For personalized ads (you can opt out via your browser or ad preference tools).

You can disable cookies in your browser, but this may limit functionality. For more information, visit [Your Cookie Policy Link].

We adhere to the Google API Services User Data Policy for any integrations, including limited use requirements.

5. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy, or as required by law. For example:

Account information is kept while your account is active and for a period afterward for legal compliance.
Lead Data is retained based on your account settings or until you request deletion.

Anonymized data may be retained indefinitely as it no longer identifies individuals.

6. Your Data Protection Rights

Depending on your location, you may have rights regarding your personal information, including:

Access: Request a copy of your data.
Correction: Update inaccurate information.
Deletion: Request removal (subject to legal exceptions).
Objection/Restriction: Object to or restrict processing.
Portability: Receive your data in a structured format.
Withdraw Consent: Where processing is consent-based.

To exercise these rights, contact us at hi@lsarespond.com. We respond within 30 days (or as required by law).

For California residents under CCPA, we do not "sell" personal information as defined, but we disclose anonymized data as noted. California residents can also request information about the categories of personal information we have collected, disclosed, or sold in the past 12 months. We do not sell personal information, including Lead Data. For opt-out requests regarding the sharing of personal information, visit [Do Not Sell or Share My Personal Information].

European Economic Area (EEA) and UK Users (GDPR)

We are the data controller for your personal information (e.g., account details). Our legal bases for processing include:

Contract performance (e.g., providing Services).
Legitimate interests (e.g., fraud prevention, analytics).
Consent (e.g., marketing).

For Lead Data you provide about third parties, you act as the data controller, and we process it on your behalf as a data processor in accordance with our Data Processing Agreement (DPA) and your instructions. We ensure subprocessors are contractually bound to the same standards.

You have the right to lodge a complaint with your local data protection authority.

7. International Data Transfers

Our Services are hosted in the United States. If you are outside the US, your information may be transferred to and processed in the US, where data protection laws may differ. We use appropriate safeguards, such as Standard Contractual Clauses, to protect your data during transfers.

8. Children's Privacy

Our Services are not intended for children under 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we learn we have, we will delete it promptly.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information (e.g., encryption, access controls). However, no system is completely secure, and we cannot guarantee absolute security. In the event of a data breach, we will notify affected users and relevant authorities as required by law.

10. Third-Party Links

Our Services may contain links to third-party sites. We are not responsible for their privacy practices. Review their policies before providing information.

11. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. We will notify you via email or in-app notice for material changes. Continued use after updates means acceptance.

12. Contact Us

For questions, concerns, or to exercise rights:

Email: hi@lsarespond.com