Send Google LSA Leads to Salesforce Automatically
Larger teams run Salesforce because every lead needs an owner and a source. Google LSA leads skip all of that unless someone copies them over by hand. LSArespond replies to each LSA lead in under a minute, follows up automatically, and creates the record in Salesforce through Zapier with the LSA lead type, service, location and conversation attached.
The most affordable LSA automation platform out there.
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Typing Google LSA leads into Salesforce by hand is slow, and leads get missed.
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LSArespond sends every LSA lead to Salesforce through Zapier, after you sign up with LSArespond.
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Meanwhile LSArespond auto-replies within a minute, texts missed callers, follows up up to four times and summarizes answered calls with AI.
Join 2,150 users winning more LSA leads with LSArespond
$19/mo base fee, plus usage fees of 50 cents per message lead and 20 cents per call lead.
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Some of our happy clients
"As a small remodeling company, we were trying to figure out the best way to respond to our LSA messages and calls, but we couldn't find any service that offered us the best solution to our problem. We've tried Zapier integrations and in-house email solutions, but nothing worked. We also had problems where many online services are just bloated with unnecessary additions, feature creep, and ChatGPT integrations, and so when we came across LSArespond we couldn't believe it. LSArespond is 100% going to be the hot new tool for people and companies running Google LSA campaigns!"
John Jones | Reliable Design-Build-Remodel | Birmingham, AL
Salesforce + Google LSA FAQ
Q: Does LSArespond connect directly to Salesforce?
A: LSArespond connects to Salesforce through Zapier. Sign up with LSArespond first, then build a Zap with LSArespond as the trigger and Salesforce as the action. Our direct integrations are Jobber, Workiz, Service Fusion and GoHighLevel.
Q: Which LSA lead details are sent to Salesforce?
A: Each lead includes the lead type (Message, Missed Call or Answered Call), name, phone, service, location, the message conversation, the AI call summary, and the AI status (won, lost, needs follow-up or spam).
Q: What does LSArespond cost?
A: $19/mo base fee, plus usage fees of 50 cents per message lead and 20 cents per call lead. Agency white-label plans are available. It's the most affordable LSA automation platform out there. Zapier's own plan, if you need a paid one, is billed by Zapier.
Q: Do the auto-replies show up inside LSA?
A: Yes. Replies are sent from inside your LSA account within a minute, they count toward your LSA response time, and they appear in the LSA conversation.
Q: Can LSArespond get me credit for bad LSA leads?
A: Yes. Auto-rating rates your leads inside LSA so you can get credit for bad ones. LSArespond users recovered 526 lead credits in August 2026.
Q: My LSA account is moving to Performance Max. Will this still work?
A: Use our free LSA Migration Tool (lsarespond.com/lsa-migration-tool) to back up your LSA lead data before your account moves, and see how LSArespond keeps working after the migration.
Q: Can I tag these as Google LSA leads in Salesforce?
A: Yes. In your Zap, set the lead source (or a custom field) to a fixed value such as “Google LSA”, and map the lead type field so you can report on messages, missed calls and answered calls separately.
More ways to win LSA leads
How auto-rating gets you credit for bad LSA leads
Free LSA Migration Tool: back up your LSA data before the move to Performance Max